Free Will for Typeface Selection: Myth or Reality?
Doug Fox Summary. Typeface appropriateness is important to consider when creating a document so that the typeface persona does not conflict with the intent/content. Unfortunately, the design of many...
View ArticleFirst Impressions and Calls to Action: An Evaluation of Oprahstore.com
Paula Selvidge, Ph.D., VP of Products and User Experience, PerfectForms1 Summary. Visitors to a website can form first impressions in as little as 50 milliseconds, so creating a visually appealing home...
View ArticleDollars and Sense of Google Ads within Blogs
Doug Fox, Amanda Smith, & A. Dawn Shaikh** Summary. Google AdSense text ads are a popular way to advertise in blogs. In addition to the benefit for the advertiser, blog creators are able to...
View ArticleDoes Color Impact How Users View a Portal Web Page?
Justin W. Owens & Sav Shrestha Summary. This study investigated the eye movement patterns of users viewing a portal web page. Previous research has shown that web portal pages are scanned by row...
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